Wednesday, 24 June 2015

What is your Kawaii fashion identity .

Fashion. Its a vast world out there full of fashion, main stream to sub fashion. To High street trends to the trends in High-school and Collage. Finding your own fashion and style is very interesting path. Over the years I have tried many styles , some suited me and many didn't. Eventually we find our place in fashion and learn what we like and dislike. I have not done a personal post in ages so I finally got round to my thoughts on my fashion Identity and how is changed over the past 4 years.

A few years back I ventured into Lolita it didn't last very long for me, I understood the guidelines and the rules of dressing in such a fashion but I found it didn't fit my personality or my lifestyle. To this day I still love it ,I admire it on others and adore it, But not on me. I love those who wear it and when I see groups of those pretty frilly enchanting creatures, when they are on a meet up. My heart fills up just admiring them all.


However when I looked to other fashions. I found them not quite to fit me being  a bit dull and not so kawaii from the UK high street trends. I turned to J-Fashion and the sub styles even then, I knew what I liked but never quite found what style I fitted into so I guess I just call it Harajuku inspired and Kawaii fashion.  I found Decora and fairy kei to young for me , I found Gal styles a bit over the top - I really could not place the name for the style, I wanted to embrace with myself with .



It was about 3-4  years ago I started to find more quirky looking clothing online and mixed it with my own tastes to slowly build up a collection of my style, it is still being worked on as I write this, as am far from finished.  I call it Kawaii Fashion ...well its under that umbrella. 
What I can say is I have really moved away from wearing greys and blacks , now am 90% colour- yay! I used to be into Scene and Goth in the past - I do also like those styles but favour more Japanese street style to those,mind you I think every one dips a toe in those styles down the fashion discovery path. However the inner rock chic in me sometimes surfaces every now and again with a hint of gothic.Old habits I guess.


 I am on the forever hunt for a style that screams Kawaii that can be both toned down and up! I look for happy colours and lots of pink. I am in love with pastels ,something I would never wear in the past. I also have learnt to tone down my looks and outfits when I need to and when I need to let a kawaii explosion happen on a simple outfit. I much favour comfort and causal when it comes to items I pick and choose from. I even love to play about with makeup and go a bit crazy with it.
Sometimes and lets be real about this , here in the UK you don't always get to wear what you want ,all the time. So many pass judgement or it just not seen as appropriate.  I tone down to fit in with situation and tone up when it comes to meet ups, seeing friends and events or if its on Tartan Kawaii business. Its a useful skill to have. 
I count myself lucky cause,I am comfortable in whatever I wear and if I get looks form others - well, I get looks am happy being in the styles I like toned up or down. So I do not worry about what others think. Yup I will find a way to sneak in some Kawaii or style if needed I will bend rules if the situation comes about mind you I do have become known now , at the school run for bright high top trainers to  those rock chic leather jackets.


Accessories ,I love the use of accessories and think those can be your best friend if you are wearing something simple . I firmly believe they have the power to complement and bring Kawaii to an outfit. Mind you I do struggle to find more mature looking Kawaii items and ranges. This goes to outfits and fashions as well. It's like once you hit your early 20's to mid 20's your not seen as Kawaii anymore or its not a market for companies to take an interest in. Just a head up- we all get old! And I, for one am staying Kawaii even when am a old wife, btw with my leathers and blue rise hair its a style I will rock well! So even though I have had to hunt high and low to find the right sorta style and accessories its not stopped me being Kawaii no matter what my age. I also stopped trying to look baby looking or aiming to look younger than what I really am. Hey, I thought at the time it was a good idea of eternal youth but since then I got back on my own game and stopped looking as young as possible and embraced my new mature Kawaii self. The answers to the game guess Tartan's age are all off and no one can guess my real age , such a mystery lol! I have fallen in love with some cool kawaii accessories over the years and like your indie style brands I have a big love for Tarina Tarantino, Loungefly x Hello Kitty, Japan. L.A and  The Rougue+The Wolf. 


It is funny with all this hunting you come across many companies and retailers on those paths and then with outfits . You find out how to change your style of make up to match in with it. For a long time I was natural shades and a ton of eye liner and a full face of make up every day. Now every day its a BB cream, brows done and blusher and my fave lippy in a shade of pink. ( I am loving JSC and Splash LA pinks.) This is for the every day casual look I aim for when am in the Kawaii Mumma mode. But I will put on a full face when it comes to events, and such. I want it to last all day, yuno.
I am enjoying so many make up brands just know, such as Lunastick Comestics Labs, Jeffree Star Cosmetics. Make up Monsters , Sugar pill and Concrete Minerals. Mainly animal testing free products and some are vegan too. I also adore my Korean and Japanese Products too but then I maybe a bit of a sucker for Kawaii packaging - lol.

So this is my Kawaii Fashion Identity. I like to dress up Kawaii and am happy. And to me that is all that matters. If you like to dress up in a style and fashion and it makes you happy. Then be yourself and do it. I see my kawaii fashion like my armour. It helps me take on the day. Even if its a lazy day with bed head hair and I throw on my Hello Kitty oneise and a full face of make up answering the door to the postman who has brought me something new and cute in the post. No cares there lol. 

Tartan xox